For small and medium businesses
Pay Per Click
Managing Your Pay-Per-Click Campaigns
We build each of our campaigns to produce the best results possible. Each pay-per-click management campaign is built based on years of research and analysis to better understand web users and different audiences. We’ve built PPC campaigns for a number of industries in worldwide markets, giving our experts the knowledge to build attractive campaigns that convert. We report in real time to show our clients the value they’re receiving, and we’re constantly monitoring performance in both short- and long-term schedules.
Keyword Research for Pay-Per-Click Marketing
The cornerstone of any successful PPC campaign is keyword research – choosing the best keywords to bid on that are most likely to result in clicks and conversions. Keyword research is part science and part art. It’s about using the myriad tools at your disposal, but also understanding your customers and predicting which terms they’re actually typing into the search box. That’s the best way to ensure that your ads show up at the right time and in the right place: when they’re searching for the kinds of products or services you offer.
Keywords can be broadly organized into the following types:
- Brand terms – any keywords containing your brand name and trademarked terms.
- Generic terms – terms relating to products or services offered.
- Related terms – terms that don’t directly relate to what you’re selling, but that users who want your products or services may be searching for.
- Competitor terms – the brand names of competitors who are offering similar products and services to yours.
Support to help you grow
Digital marketing can be complex and even confusing. For one thing, it’s made up of so many different parts, including websites, social media, email, SMS, advertising and more. For another, each of these parts has its own benefits to you as the marketer and it can be hard to know which areas to focus on, because it’s almost impossible to focus on all. We have experienced and dedicated team to support you to grow your business with digital marketing.
Is Pay-Per-Click Marketing Right for You?
You’re looking to drive more traffic to your site and you want to be smart about how you spend your marketing dollars. How do you stand out amongst the abundance of competitors and information on the internet? You’ve explored your options and you’re wondering, is pay per click marketing right for you? Pay-per-click is a digital marketing tool that helps companies increase their visibility on the most popular search engines. PPC lets businesses place bids on the keywords that are most relevant to their target market.
The good thing about PPC marketing is that it gives you measurable results and when your marketing budget is limited, you want to be able to understand the effect of every dollar you spend. With most marketing tactics, it’s hard to know what’s working and what isn’t, especially since most companies utilize multiple marketing tools at a time. With PPC, the results are clear and you pay for what you get.